Keith Richards, CEO, Personal Finance Society


Now in their tenth year our Personal Finance Awards continue to recognise excellence in professional financial planning and journalism. Professional financial planning provides an invaluable service to individuals, families and firms. Advisers, paraplanners and dedicated teams of support staff combine to provide clients with the confidence and clarity to help them meet their financial needs and longer-term goals and aspirations. 

In 2016 we expanded the breadth of our awards categories to also recognise the importance and influence of personal finance journalism as part of a consumer education, guidance and protection strategy. 

Past winners are often surprised at how challenging the process can be, but now cherish the opportunity it gave them to reflect on the purpose of their role and their passion for what they do. The Personal Finance Awards have acquired a reputation as ‘the ones to win’, thanks to the transparent and rigorous judging process.  


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